social media marketing

social media optimization (smo)

social media optimization is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand, article or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites as well as using tools that automate this process.  Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, an SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results.  We use many tools to monitor when your name or a keyword you specify is used. This is an invaluable way to track if your content or your work has been used by your competitors.  Social media optimization is also becoming an increasingly important factor in search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest, Instagram and Google My Business to rank pages in the search engine result pages. The implication is that when a webpage is shared or “liked” by a user on a social network, it counts as a “vote” for that webpage’s quality. Thus, search engines can use such votes accordingly to properly ranked websites in search engine results pages. Furthermore, since it is more difficult to tip the scales or influence the search engines in this way, search engines are putting more stock into social search.

social media marketing (smm) is the use of social media platforms to market a product or service and gain traffic and attention.  Most of these social platforms have their own built-in analytics, where companies can track the progress, success, and engagement of ad campaigns.  The idea of SMM is to strategically create interesting content that encourages and entices people to engage with a website. Common examples of social media engagement are liking and commenting on posts, retweeting, embedding, sharing, and promoting your content.

Social media marketing has a vast reward to help your business grow. By using social media marketing services, you will be able to engage with your customers, learn more about your audience, and convert before you even know it.

Is your business ready to start harvesting the benefits of social media marketing for your business? LionSky can help you optimize your social media marketing campaign, engage with customers, schedule your posts, promote your product and services, and monitor your success.

social media’s role in our seo services

Social media sites continue to gain popularity at a rapid rate and it is important for small and growing businesses to use them to advertise and market what they offer.

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