seo services

search engine optimization (seo)

Search Engine Optimization (SEO) is the process of optimizing your site’s keyword architecture so major Search Engines like Google, Bing, Yahoo and others, can find and catalog your site organically (naturally earned results) into their systems for your customers to find.  This is a dynamic arena that is ever changing, needs continual monitoring and can be a labor intensive process in highly competitive markets.  SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involves editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.  Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.  Any competitive website is constantly updating, understanding and enforcing its SEO.  With billions of websites to compete with, ensuring that your website is appealing to your target audience as well as the search engines is absolutely essential. LionSky will work with you to do keyword research, optimize those keywords so that Search Engines can find you. 

search engine marketing (sem)

Search engine marketing (SEM) is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries. These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews. Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.

lionsky monthly seo services